P&G CEO CHALLENGE
(Developing Top Talent in Pakistan)
P&G understands the importance of grooming talent and grooming it early. To this end, the company is fully committed to growing and developing talent within Pakistan. This intent gave birth to “P&G CEO Challenge” which successfully completed its second year in Pakistan in 2015. A regional case study competition in which university students participated from all across the country, it provided students a true insight into how a multinational company like P&G operates and exposure to holistic business challenges - from marketing to finance and retail - faced by brands and businesses being run on an international scale.
Talent Development initiatives like this are absolutely crucial for students’ personal growth and they enhance their employability as well. In its 2 short years of operations, P&G’s CEO Challenge has touched over approximately 4000 students from all over Pakistan. After 3 grueling rounds, team Icarus from Lahore University of Management Sciences emerged as the National Champions for 2015 and were placed second behind eventual Regional Champions, Egypt in the semi-finals. The Grand Finals were held in Dubai.
P&G believes in building from within and in Pakistan recent graduates are our primary source of talent. Hence developing talent early is a system which works for P&G and is globally recognized for its effectiveness – Chief Executive Magazine named P&G the number one best overall company for leadership development in its list of ’40 Best Companies for Leaders’ in 2014 for the third consecutive year.